The Fundamentals of Digital Marketing
Presently there is a lockdown period due to Coronavirous worldwide. Utilizing this time, I have completed the certification course of “The Fundamentals of Digital Marketing”.
The most important thing is the course prepared by Google itself. It is also absolutely free. After completion of the course, you get the Certificate.
After completion of the course “The Fundamentals of Digital Marketing”, I think that the Course is beneficial for bloggers, local business owners, digital marketers, etc.
“The Fundamentals of Digital Marketing” gives you deep knowledge about Digital Marketing.
If you want to know any dedicated course for blogging, ahref’s course “Blogging for Business” is also available. It is free of cost. ahref’s “Blogging for Business” Course has 11 chapters.
So I want to share my learnings from this course in brief. Below mentioned points are outlined ( Chapter name & Duration) only of this reputed course “The Fundamentals of Digital Marketing”.
For learning, you must go through this “course “, it has 26 Parts & 40 hours duration.
Part 1:- Take a business online (4)
The online opportunity – 15 minutes.
Your First Steps in online Success- 30 minutes.
Build your web presence- 40 minutes.
Plan your online business strategy- 30 minutes.
Part 2:- Make it easy for people to find a business on the web (5)
Get started with search – 4.5 minutes.
Get Discovered with search- 35 minutes.
Search for you- 25 minutes.
Be noticed with search ads- 25 minutes.
Improve your search campaigns- 30 minutes.
Part 3:- Reach more people locally, on social media, or mobile (7)
Get Noticed Locally – 20 minutes.
Help people nearby find you online – 25 minutes.
Get Noticed with social media- 30 minutes.
Deep dive into social media – 30 minutes.
Discover the possibilities of mobile – 20 minutes.
Make mobile work for you – 35 minutes.
Get Started with content marketing – 35 minutes.
Part 4:- Reach more customers with advertising (4)
Connect through email – 30 minutes.
Advertise on other websites – 25 minutes.
Deep dive into display advertising- 2.5 minutes.
Make the most video – 55 minutes.
Part 5:-Track and measure web traffic (3)
Get Started with analytics – 30 minutes.
Find success with analytics – 30 minutes.
Turn data into insights – 30 minutes.
Part 6:- Sell products or services online (2)
Build your online shop – 25 minutes.
Sell more online – 35 minutes.
Part 7:- Take a business global (1)
- Expand internationally – 70 minutes.
Google Digital Garage
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